At Brand Connections, we do today what we’ve always done: listen to the ever evolving needs of marketers and respond by developing solutions. Marketers told us the current agency model is broken. They said they didn’t want MORE agency partners, they wanted fewer, better partners. We listened not only to what they wanted, but what they didn’t want. We heard about the inefficiencies of some of the big agency holding companies as well as the struggles of working with multiple boutique agencies. We heard their annoyance with agency “pitch teams” and the challenges of primarily junior talent on account teams. We talked to hundreds of marketers to ask them how they would structure an agency, because if anyone knows how to build a better mousetrap, it’s a marketer.
And boy, did they share their opinions. Good ones. Hard ones. Crazy ones. Brilliant ones. But they all boiled down to this vision:
Create a truly integrated, cross-discipline agency with solid account teams supported by rock star specialists. Focus on the marketing tactics that most frequently need to work together to deliver an omni-channel message. Eliminate the silos and conflicting agendas that plague the traditional agency holding company model. Stay current by looking down the road two years to stay ahead of the curve. Oh, and hire really smart, hard-working, FUN people, because we’re going to be spending a lot of time together.
We thought, “How hard could THAT be?” So… we did it. Today the most common reaction from prospective clients who hear our story is, “Where have you BEEN?” We love that question. The next question for you is, “How can we help?”
We are Brand Connections, an independent agency holding company comprised of six business units that seamlessly work together to Make Marketing Easier for Marketers™. From Fortune 500s to our “sweet spot” of helping Challenger Brands, solid strategy drives our turnkey services to deliver superior results. We are headquartered in New York, in the heart of Times Square (rubbing elbows with A-listers like the Naked Cowboy and Elmo), with offices in New Jersey (yes, we’ve heard all the jokes), Boston (despite their sports teams), Chicago (mostly because of the pizza), Denver (just an excuse so we can ski), Miami (it was our COO’s idea) and Orlando (because it truly IS the happiest place on earth).
Our cross-disciplined team works seamlessly together to deliver amazing results for our clients.
When we create a multi-channel campaign, we begin with an insight. A human truth.
It’s the connection that your brand has to a consumer’s head and to their very soul. With that powerful strategy in place,
we integrate the right turnkey programs to grow your brand and deliver real success.
Whether you’re making a splash with the year’s biggest Comic-Con booth or creating a fan-grabbing promotion on social media, Bottlerocket’s award-winning team ensures you’ll make an impact. We adapt to budgets of all sizes with turnkey programs that ensure you have the best promotion possible without the management headaches. If you don’t want to go it alone, we can even find you the right partner to maximize your marketing dollars.
Creativity can do a lot of things; like putting a smart phone in the hands of 58%+ of Americans or armholes in a blanket and branding it a “Snuggie.” At PIE Integrated Marketing, we try to find a happy balance between the two. That means we’ve got a foundation in good strategy and a double major in just crazy enough to work. We’ve helped established brands look at their businesses through new lenses (think Oculus Rift). For challenger brands ready to take on the big guys, PIE has the skills to tell your story, excite your fans and craft your integrated campaign to compete with the big boys and get the attention (and respect) of your retailers.
If marketing were a football game, in-store would be your “fourth and goal” moment. Pinpoint can build and manage a winning team of premium in-store brand advocates to ensure you engage customers at the shelf, grow fans and ultimately drive sales. Thanks to our skilled team of content developers, we also build word-of-mouth recommendations by translating your internal marketing documents into sales training to resonate with the “millennial mom,” the “male 18-34,” the “boomer” and anyone in-between.
Anyone who’s dealt with an unreliable vendor knows that to get sampling right, you have to know what you’re doing. That ethos led us to operate two full service warehouses in the U.S. and to create the largest sampling network in the world. With our turnkey solutions, we can target your consumers through lifestyle and life stage locations to drive trial while ensuring your samples are tracked and delivered on time, every time.
If we put a two-page ad in your lap for three hours, would you remember it? That’s the power of our tray table media product. An inescapable media format in the new world of in-flight Wi-Fi, it has a creative canvas that reaches a receptive, captive audience. Best of all, our tray table product delivers unparalleled recall and engagement for your brand and media message.
AdvertisingAge named Brand Connections as an agency of note in an article about Juicy Juice’s recent rebranding. As Juicy Juice’s digital agency,… Read more
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