Connecting the dots to reach
the ever-changing world of consumers.

SEE WHY WE'RE DIFFERENT

About Us

Remember when marketing just seemed simpler? When you could gather the key brand and agency team members into one conference room and hash out the marketing plan over a dirty martini or an old-fashioned? Or, post-Mad Men era, before email marketing became eCRM, your website became digital media and when the Wienermobile was still considered “mobile marketing”?

In a world where ideas travel at light speed, marketing (and marketers) have to keep up or risk getting left behind.

At Brand Connections, we connect the dots between you, your customers and the world of ever-changing consumer media consumption. People have never been more connected and marketing options have never been more complex. We’re here to make sure your multi-channel marketing mix works cohesively, is relevant to your customers, and engages your partners. Whether you sell through retailers, or you ARE the retailer, whether you need to drive viewership or activate a sponsorship, we help move your business to the next level.

Our offerings are built around genuine insights (and yes, we agree this word is often misused) into your business and your customers. From Fortune 500s to our “sweet spot” helping Challenger Brands, solid strategy drives our turnkey services to deliver superior results.

Brand Connections is an independent media and marketing agency that specializes in Making Marketing Easier for Marketers™. We reach consumers when they pursue their lifestyle passions, motivating them to engage and share brand experiences. We provide tailored solutions that link critical marketing disciplines to help marketers connect the dots to deliver a better business outcome. Brand Connections is majority-owned by Veronis Suhler Stevenson (VSS), a leading media and communications private equity firm and is headquartered in New York, with offices in New Jersey, Boston, Chicago, Denver and Orlando.

Stats about Brand Connections

7
Offices
218
Happy Clients
410
Team Members
2436
Projects Completed
780777
Hours Listening To Clients

Our Team

Our cross-disciplined team works seamlessly together to deliver amazing results for our clients.

Sherry Orel

Sherry Orel

CEO
Victoria Drechsler

Victoria Drechsler

CFO
Brad Hajart

Brad Hajart

SVP, Executive Creative Director
Dottie Balsano

Dottie Balsano

SVP, Account Services
Lindsey Pintar

Lindsey Pintar

SVP, Multi-Channel & Retail Accounts
Janell Goldbloom

Janell Goldbloom

SVP, New Business Development
Dave Chatoff

Dave Chatoff

VP, Account Planning & Insights
Kristin Mattimore

Kristin Mattimore

VP, Product Operations
David Sica

David Sica

VP, Fulfillment & Logistics
John Fagan

John Fagan

VP, Retail Operations
Kate Wentworth

Kate Wentworth

VP, Group Account Director
Deb Grossman

Deb Grossman

VP, Group Account Director

What We Do

When we create a multi-channel campaign, we begin with an insight. A human truth.
It’s the connection that your brand has to a consumer’s head and to their very soul. With that powerful strategy in place,
we integrate the right turnkey programs to grow your brand and deliver real success.

Bottlerocket Marketing Group

Whether you’re making a splash with the year’s biggest Comic-Con booth or creating a fan-grabbing promotion on social media, Bottlerocket’s award-winning team ensures you’ll make an impact. We adapt to budgets of all sizes with turnkey programs that ensure you have the best promotion possible without the management headaches. If you don’t want to go it alone, we can even find you the right partner to maximize your marketing dollars.
Learn More

PIE Integrated Marketing

Creativity can do a lot of things; like putting a smart phone in the hands of 58%+ of Americans or armholes in a blanket and branding it a “Snuggie.” At PIE Integrated Marketing, we try to find a happy balance between the two. That means we’ve got a foundation in good strategy and a double major in just crazy enough to work. We’ve helped established brands look at their businesses through new lenses (think Oculus Rift). For challenger brands ready to take on the big guys, PIE has the skills to tell your story, excite your fans and craft your integrated campaign to compete with the big boys and get the attention (and respect) of your retailers.
Learn More

Pinpoint

If marketing were a football game, in-store would be your “fourth and goal” moment. Pinpoint can build and manage a winning team of premium in-store brand advocates to ensure you engage customers at the shelf, grow fans and ultimately drive sales. Thanks to our skilled team of content developers, we also build word-of-mouth recommendations by translating your internal marketing documents into sales training to resonate with the “millennial mom,” the “male 18-34,” the “boomer” and anyone in-between.
Learn More

Lifestyle logo TK

Anyone who’s dealt with an unreliable vendor knows that to get sampling right, you have to know what you’re doing. That ethos led us to operate two full service warehouses in the U.S. and to create the largest sampling network in the world. With our turnkey solutions, we can target your consumers through lifestyle and life stage locations to drive trial while ensuring your samples are tracked and delivered on time, every time.
Learn More

BC Sky Media

If we put a two-page ad in your lap for three hours, would you remember it? That’s the power of our tray table media product. An inescapable media format in the new world of in-flight Wi-Fi, it has a creative canvas that reaches a receptive, captive audience. Best of all, our tray table product delivers unparalleled recall and engagement for your brand and media message.

Blog

Featured Posts

Most Recent

More Accounts and People of Note in Advertising

More Accounts and People of Note in Advertising

Pie Advertising, New York, was acquired by Brand Connections, New York. See full story here: http://nyti.ms/18MuuZH

Tony’s® Pizza Launches “Behold the Power of the Square” Mobile Tour

Tony’s® Pizza Launches “Behold the Power of the Square” Mobile Tour

Tony’s® Pizza, is embarking on a summer mobile campaign that brings the fun directly to families in five major cities in the… Read more

What’s Your Story? Experiential Marketing Weaves a Tale

What’s Your Story? Experiential Marketing Weaves a Tale

Today’s guest post is from David Chatoff. Everyone loves a good story This is true in literature, film, television, Broadway, media and music.  This is… Read more

Align your Brand with the Olympics through the Active Outdoor Network

Align your Brand with the Olympics through the Active Outdoor Network

The 2014 winter Olympic Games in Sochi are fast approaching. Public excitement for this event is already at a high, thanks to… Read more

History Brings Vikings to Life at San Diego Comic-Con

History Brings Vikings to Life at San Diego Comic-Con

Television network History is ready to burn and pillage the throngs of pop culture fans at the upcoming San Diego Comic-Con to… Read more

Alberto VO5 makes strong comeback with Salon Series

Alberto VO5 makes strong comeback with Salon Series

When High Ridge Brands, owned by private equity fund Brynwood Partners, bought VO5 from Unilever in 2011, the company did research, which… Read more

Connect With Us

New York

Corporate Headquarters
1500 Broadway, 32nd Floor
New York, NY 10036
P: 212-302-4141

Send a Message

We bring a personal and effective approach to every project we work on.