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Alberto VO5 makes strong comeback with Salon Series

Posted on June 1, 2013

When High Ridge Brands, owned by private equity fund Brynwood Partners, bought VO5 from Unilever in 2011, the company did research, which showed many consumers have personal and generational connections to the brand. With that in mind, the company created Salon Series, a line of shampoos, conditioners, and styling and treatment products that offered consumers salon-quality hair for affordable prices. See full article here: http://bit.ly/14DzuvC

Posted in Press