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BIC

BIC Integrated Sampling & Activation at Spring Break

Challenge:

Create a multi-platform media, sampling and activation program to engage with the critical audience of college students around the latest BIC male and female shaver product innovations.

Our Solution:

For many years, we have executed (and evolved) a fully integrated Spring Break activation in Panama City Beach (the #1 Spring Break destination), featuring product sampling and unique media (elevator wraps, lobby clings) at targeted hotels, driving college students to a custom on-beach brand experience, also activated by Bottlerocket. Spring Breakers have enjoyed on- site shaving stations with cosmetologists, themed games and challenges, photo-ops and other fun activities within the BIC event space, driving excitement and brand preference.