Category Archive for "Press"

Bullet-Proof Your Earned Media Campaign

Mar 21 2013

Brand marketers have been asking me the same question for over 20 years using different words.  In the 90’s I called it… Read more

College Students Get Clean-Shaven with BIC

Feb 26 2013

Spring Breakers in Panama City Beach, Florida and South Padre Island, Texas are expected to shave it off to show it off… Read more

Accounts and People of Note in the Advertising Industry

Dec 10 2012

Bottlerocket Marketing Group, New York and Foxborough, Mass., was acquired by Brand Connections, New York. Financial terms were not disclosed. See full… Read more

Spring Break: Ignore At Your Own Risk

Nov 20 2012

Mention the words “spring break” to marketers, and many turn up their noses, conjuring images of girls gone wild and underage drinking.… Read more

How to Be Authentic to Your Customers

Nov 04 2012

It’s a word that gets flung around a lot in our business: authenticity. Mostly, authentic is used by social media pros to… Read more

Make Sure Your Marathon Pitch Makes It to the Finish Line, Not the Trash Bin

Nov 02 2012

A sponsored run or walk takes place almost every weekend in my neighborhood. They tend to happen early in the morning before… Read more

Eight Mistakes to Avoid in a Sampling Program

Sep 25 2012

When I checked out my Facebook page last week, I was delighted to see an offer for a sample of free shampoo… Read more

Dreamforce: A Must Attend Event for Marketers and PR Professionals

Sep 10 2012

I am an unabashed podcast geek. I produce a podcast and listen to about 16 others each week. As a marketer, my… Read more

Your Client Working Out at a Health Club

Aug 12 2012

The incredibly fit athletes on display at the just-ended London Olympics inspired many people to get back to the gym in an… Read more

Monday Morning Stir

Jul 26 2012

New York-based marketing/media company Brand Connections has welcomed Suzanna La Forgia and former Havas account director Kristin Mattimore as SVP of sales… Read more