Category Archive for "Press"

Five Successful Ways to Use QR Codes

Jul 11 2012

QR codes were starting to get a bad rap because marketers were using them so mindlessly. Now, we are finally beginning to… Read more

Tony’s Pizza Kicks Off Summer Mobile Tour

Jun 19 2012

Schwan’s Consumer Brands Inc.’s Tony’s Pizza is embarking on a summer mobile tour that brings the brand directly to cities in the… Read more

Tony’s Pizza uses Digital Aspects for National Audience

Jun 19 2012

Tony’s Pizza launched a regional marketing campaign around its square-shaped pizza. The campaign is designed to eventually expand to a national audience… Read more

Chasing Your Active Consumers: Catch Them on the Run

Jun 13 2012

If you have a product aimed at active consumers, the best way to capture their attention is to speak to them when… Read more

Turn Vendors Into Partners

Jan 27 2012

Marketing executives are always looking for ways to improve how work will get done among teams that are stretched thin. A great… Read more

Cause Marketers: Connect to Fundamental Human Needs

Jan 09 2012

True story: Fifteen years ago, I invested $5,000 in both my niece and nephew’s college funds. I was always taught if you… Read more

Success Means More, More Mobile

Dec 19 2011

In a down economy everyone has to make hard choices about how and where to spend their money. Recent studies show that… Read more

Get Inside a Customer’s Mind at the Moment Your Message Appears

Sep 10 2011

Marketers are good at knowing their customers and capturing their attention, but engaging them remains a challenge. We know, for example, that… Read more

Measurement That Really Counts

Aug 24 2011

Marketers have long used impressions to measure the value of a campaign, no matter the media; it’s all measured the same. But… Read more

Freschetta Serves Up Slices to Connect with New Target

Aug 08 2011

Frozen pizza brand Freschetta hit the road this summer on a cross-country food truck tour designed to make new connections with female… Read more