If marketing were a football game, in-store would be your “fourth and goal” moment. Pinpoint can build and manage a winning team of premium in-store brand advocates to ensure that you engage customers at shelf, gain fans and ultimately drive sales. Thanks to our skilled team of content developers, we also build word-of-mouth recommendations by translating your internal marketing documents into sales training to resonate with the “millennial mom,” the “male 18-34,” the “boomer” and anyone in-between.
Retail activation is the last moment of truth in your marketing mix. It requires decisive insights, real strategy and perfect execution to close the sale and move your products. With experience across all retail channels, we can train, develop and execute a winning strategy to engage customers and evangelize your products.
The key to word-of-mouth marketing is speaking the same language. It hurts to admit, but the average customer has a better chance of understanding ancient Greek than the lingo we marketers know and love. Luckily, our team of content experts can translate your internal marketing documents into sales training to resonate with that seamlessly translates into credible word of mouth advocacy.